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Steamboat Team posing at festival

MEET THE TEAM

Founder

Nicole Jarman

Nicole has 15 years of experience producing live events and experiences built on the platform of creating community. Curation, collaboration, community building and placemaking are the intentions encompassing Nicole’s work.

Nicole has produced over 1,200 events throughout Colorado, raising close to $5M for non-profit organizations. Nicole’s professional relationship with Steamboat started in 2012 during the 5 year run of the USA Pro Challenge the 7 day, professional, stage racing cycling event encompassed Colorado.

With a strong emphasis on making vision a reality and focusing on true, authentic experiences, Nicole is really excited to bring her passion to this new venture.

Operations Director

Bobby Potrykus

Bobby has been working with the HobNob team since 2013 wearing many different hats. His expertise stretches from talent buying to site logistics to sponsor fulfillment.

He has a Sports/Entertainment & Event Management degree from Johnson & Wales University with a concentration in Sports Marketing where he also played soccer following a career of being a division I athlete at CSU for Track & Field.

Jeff Black

Jeff Black’s life and career have been driven by two passions—outdoor sports and good food. Growing up in Southern California, he spent his summers lifeguarding and teaching swim lessons at the beach and his winters skiing in the mountains.

After graduating from Northern Arizona University in 1982, he headed back to Los Angeles and began his event-planning career with the 1984 Los Angles Olympic Games. Jeff continued his involvement with the Summer Games and worked on four Olympic Torch Relays—Los Angeles, Atlanta, Salt Lake City, and Athens, Greece.

After the 2004 Olympic Games, Jeff left the sporting world to focus his other love, food and wine. For the past six years, he has led the charge for the Celebrity Chef Tour Benefiting the James Beard Foundation. This tour brings great chefs to cities around the country for an unforgettable night of food and drink. Under Jeff’s leadership, these tour dinners have raised over $850,000 to fund scholarships in culinary arts through the James Beard Foundation.

Jeff travels extensively and usually spends more time on the road than at home. In fact, North Dakota is the only state in the US that he has not visited. He is currently looking into a Celebrity Chef Tour dinner in Fargo.

Jeff resides in Steamboat Springs, Colorado where he enjoys year-round outdoor adventure…and of course, good food and drink.

Lodging Director

Tara Rowe

Tara Rowe has over 20 + years of combined experience in event management in the public, private, and non-profit sectors. She has worked as the Lodging Director for the Steamboat Food & Wine Festival since 2020, and loves the energy and expertise that the chefs, partners, and wine experts bring to the event.

Tara grew up in New York, and made her way out to Colorado to attend Colorado State University where she received both her undergraduate in Natural Resources Tourism, and her MBA. Apart from three years living abroad in both West Africa, and France, she has been living in the fun town of Fort Collins. In her free time, she loves to spend time outside with her family and friends.

Director

Tim Taylor

Tim Taylor is an industry expert with over 30 years of experience in food and beverage, event planning, and venue development. Most recently he was part of the senior leadership team that planned and executed the re-development of the McNichols building as a cultural arts and event venue. Additionally, he planned events at the McNichol’s building and surrounding Civic Center park area successfully executing operations for over 1500 events.

Tim values relationships and has extensive networks that extend to city agencies, non-profits and for-profit stakeholders. Tim volunteers his time by sitting on multiple event advisory boards, where he is an outspoken advocate for generating new business opportunities and striving for continual improvements. Tim’s first job started his journey into the restaurant industry. His brother recruited him to start cooking right out of high school. His brother developed his skills to provide a high standard of quality experience to anything he does throughout
his career.

All of these attributes Tim has developed, has lead him to start Avant- Garde Events and Productions. An organization that supports the Event Industry in a multitude of ways, from bar services, event implementation, operations, venue development, staffing and planning.

Programs Director

Radhika Mahanty

Radhika brings more than 25 years of professional experience in communications, strategic marketing, and event production to the festival. A Colorado native, she has a deep love for the mountains and outdoors, and when so when paired with wine, couldn’t be happier to be on this team.

Her expertise and passion converge where collaborative placemaking, connections, and community relations meet. Her relationships are everything to her, and she loves Denver and Colorado for the people that live and make it the amazing place it is.

Radhika lives in Denver with her son, Max, and her two rescue mutts, and her wine fridge.

Brand, Marketing and Partnership Strategist

Kelly Baird
Kelly Baird

Kelly Baird is a brand marketing and partnership strategist with over 14 years in the industry. She has worked extensively on the agency and property/event side, directing the strategic, marketing, and operational development of brands and businesses. Kelly brings to the table a tremendous strength in fostering strong relationships, effectively allocating resources and establishing cross-departmental processes to provide data-driven solutions within the integrated marketing and events space.
A large part of my career has been spent within the sports marketing domain leading strategy, sponsorship negotiations, activation and measurement work across a portfolio of brand and property clients. In addition to this I spent over 3 years working globally in Cape Town, South Africa, where I managed and executed public-private partnerships (i.e., Nike, Inc., Barclays Spaces for Sport, John Hopkins CCP, FIFA, USAID, the South African Department of Health and Education, etc.).

Outside of supporting Steamboat Food and Wine Festival, Kelly, currently consults and executes brand, marketing and partnership strategies for various clients such as the Colorado Classic-presented by VF Corporation, Trak Software, Tennyson Center for Children, and POV Sports Marketing.

Kelly grew up as an Airforce brat moving every 3 years of her life until going to college at the University of Oregon where she was a D-1 soccer athlete, graduating with a Bachelor of Science in Business Administration and Sports Marketing. She currently resides in Denver, Colorado, but can be found traveling whenever she gets a chance.

Beverage Director

Mark Stanford

Mark’s career began bartending in Wilmington, DE and Philadelphia, PA under influential individuals who allowed him the creative freedom to infuse both environmental and culinary elements into cocktails. Mark’s extensive experience in the craft cocktail and mixology realm has lead him to Steamboat Springs, CO where he has developed a reputable beverage program that encompasses two local restaurants; Truffle Pig and Carl’s Tavern.

Mark has been invited to compete in several regional, national, and international cocktail competitions.
1st Place “People’s Choice”, Knob Creek Bourbon “Repeal Day” Competition 2017
1st Place “Crafted Taste” Buffalo Trace Bourbon Cocktail Competition 2018
3rd Place, Patron’s International Cocktail Development Program, Jalisco, Mexico 2018
Finalist, Tuaca’s “Colorado’s Bartender’s Cup” 2017
Regional Finalist, Herradura Tequila “Bar Legends” Competition 2018
Regional Finalist, HeavenHill Distilleries “Bartender of the Year” 2019
Regional Finalist, Jack Daniel’s Whiskey “Classic Sour” Competition 2019

Mark’s passion for the world of craft cocktails, mixology, spirits, and how to elevate the guest experience has drawn the attention of multiple publications, loyal guests, and the spirits world as a whole. Mark’s captivating presentations have become a mainstay in the Steamboat Food & Wine Festival repertoire. Mark also founded BellRinger Consulting, a hospitality based consultancy focusing primarily on special events, business governance, beverage program development, and services centered around enhancing beverage program efficiency.

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